Email marketing is an effective digital marketing strategy to communicate with your customers. It is also a reliable platform to promote your products in a personal way. But, sending repeated emails or sending an email out of the blue will not help you create brand awareness. Instead, you need to have a well-laid-out strategy that helps you uncover the true potential of emails. As the world moves more towards a customer-centric approach, you need to follow the same for your emails.
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